Brief:
GET young adults aged approximately 15 to 22 years old
WHO engages in risky behaviours in Hasselt's nightlife scene
TO care and responsibility among friends during social outings
BY demonstrating the reality of looking out for one another and showing genuine friendship and support.
GET young adults aged approximately 15 to 22 years old
WHO engages in risky behaviours in Hasselt's nightlife scene
TO care and responsibility among friends during social outings
BY demonstrating the reality of looking out for one another and showing genuine friendship and support.
The idea:
#BeRealFriends aims to inspire young adults to strengthen their online friendships in real life. Inspired by the social media app BeaReal, where friends watch out for each other, the campaign encourages young adults to look after each other in in various social settings like dorm parties, festivals, clubs, and nights out. With unfiltered "BeReal" photos, the campaign captures the essence of true friendship, encouraging young adults to prioritise care and responsibility while enjoying their time out.
ROLE
FOR
DATE
TYPE
Copywriter
Stad Hasselt
2023
Concept & Copy
